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Best Amazon Prime TV shows: The best TV show and series to watch on Amazon Prime Video

There are a fair few streaming services out there, but Amazon is slowly becoming one of the most popular. Alongside Netflix, Amazon has managed to make a name for itself in the streaming films and TV. Sometimes though, the choice can be overwhelming.

If you’re after our pick of the best films on Amazon Prime, here’s our round up.

Don't have Prime? Take a look at our complete guide to Amazon Prime to find out more about the service and how to sign up.

The Grand Tour

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Watch The Grand Tour on Amazon Prime

Like a phoenix from the flames of a BBC bust-up, the old Top Gear men have emerged to bring their unique brand of motoring to Amazon. Expect high-octane stunts and big budget showing off in this series.

The Man in the High Castle

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Watch The Man in the High Castle on Amazon Prime

This adaptation of the Philip K Dick novel of the same enters its second season. Both series are available on Amazon Prime Video right now, with Rufus Sewell starring in a claustrophobic, uncertain world in which the Nazis won the war.

Vikings

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Watch Vikings on Amazon Prime

As far as historical dramas go, this one is as gritty and violent as Game of Thrones. There’s five seasons of debauchery to get through on Amazon, as the Norsemen make their way through the murk of the thirteenth century.

Goliath

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Watch Goliath on Amazon Prime

Billy Bob Thornton stars in a role to rejuvenate his career as once highflying lawyer Billy McBride. He duly uncovers a growing conspiracy at the law firm he founded, pitching him as the David in the Goliath story.

Mr Robot

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Watch Mr Robot on Amazon Prime

One of the best new TV series of the past decade, Mr Robot stars Christian Slater and Rami Malek. The latter is a security engineer at a major corporation, before he uses his know-how to help a mysterious organisation called F-Society hack into all sorts of trouble.

The Walking Dead

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Watch The Walking Dead on Amazon Prime

Now in its seventh season, Andrew Lincoln leads the resistance in a grim post-apocalyptic world. It’s a tense affair, with high human drama mixed in with unrelenting zombie gore. Not for the faint hearted, but gripping nonetheless.

The X-Files

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Watch The X-Files on Amazon Prime

Amazon has all 10 seasons of this era-defining sci-fi drama. Gillian Anderson and David Duchovny star as agents Mulder and Scully as their work takes them into the world of the paranormal as FBI powers try to stop them finding out the truth.

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GTA 6 release date and rumour roundup: When will GTA6 be released and what will it be like?

Easily the most anticipated game this year is that of GTA 6. Following on from the monumental success of GTA 5, which has sold over 70 million copies since its release in 2013, the new instalement has a lot to live up to. This could explain why the franchise developer Rockstar Games is taking its time, making sure that everything about the next open world adventure meets the standards of its illustrious predecessor.

Details about the upcoming title are still thin on the ground but we've collected everything we know so far into this article, which we'll update regularly as new revelations come to light. So if you're hungry to know what to expect after the last exploits in San Andreas, read on.

See also: Battlefield 1 review | Best PS4 games 2017 | 30 Most anticipated games of 2017

GTA 6 release date and rumour roundup: When will it be released?

As Rockstar is yet to even confirm the existence of GTA 6 there is no set release date. We do know that the developer has recently announced the upcoming release of Red Dead Redemption 2, so with that title finished it would make sense for the company to turn its attentions to the crown jewel itself.

GTA 6 Rumours and Release date

There is no great hurry for Rockstar though, as the continued development of the GTA Online platform, alongside new additons such as the Tron inspired Online Deadline, means that there is plenty of life (and money) still to be found in the existing worlds.

GTA 6 release date and rumour roundup: Which platforms will support GTA 6?

We expect to see GTA 6 on both the Xbox One and Playstation 4 consoles, with perhaps graphically revved versions for the new Xbox One S and Playstation Pro machines. PCs will hopefully see a faster release this time around, after lagging a couple of years behind the consoles in GTA 5. It's also fair to say that GTA isn't really the sort of title you'll find on the new Nintendo Switch. Last generation consoles are likely to miss out this time around, with the predicted size and complexity of the GTA 6 world proving too much for PS3 and Xbox 360 hardware.

GTA 6 release date and rumour roundup: Gameplay and Story

We can't see Rockstar deviating much from the tried and tested formula of an open world adventure with a strong, and most likely dark, narrative that sees players stealing cars, robbing banks, and pulling down buildings built on stilts. At least we hope not. 

Two notable exceptions might arrive with GTA 6 though. One is a first-person mode to replace the classic third-person used on all the major GTA releases since GTA 3. This was actually added as an option in GTA 5 some time after the game was released, so it makes sense that it could be there from the start this time.

GTA6 Rumours and Release date

The other is a playable female character in the main storyline. GTA 5 did recieve quite a bit of criticism for its depiction of women, so this could go some way to alleviating that problem this time around. Plus it would just be interesting to have a woman protagonist and the storylines that this would open up.

It's unclear whether the GTA: Online world would be updated to match that of the new title, especially after the troubled launch the online version had, so we'll have to wait and see. 

GTA 6 release date and rumour roundup: Where will it be set?

This is perhaps the biggest question of all. We know from past interviews that Rockstar begins designing the games once its settled on the right location, so the choice of city will directly afffect the tone and feel of the game. In the past Rockstar has looked at Tokyo as a potential setting, and London has already appeared in one of the older top-down 2D GTA releases.

GTA 6 rumours and release date

It's more likely though that San Andreas remains the backdrop for the story, with the possibility that the new generation hardware finally allows Rockstar to do what it's wanted to do for several years - actually have all the previous cities in one game! In a 2012 interview Rockstar North head Leslie Benzies stated that this was what they wanted to achieve, with players able to fly between locations. It would be an incredible accomplishment and offer gamers a truly enormous playground, but one problem seems a hard one to solve. With Vice City being so intrinsically tied to the 1980s, how would it work in a modern setting?

One to ponder, but if Rockstar can solve this conundrum then GTA 6 might sell even more copies than the title proceeding it.

We'll keep updating this feature as and when more information comes to light. So be sure to check back regularly. In the meantime you could read our guide to the 30 Most anticipated games of 2017

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Enterprises divided on IoT skills shortage says 451 Research report

A boom in data retention as a result of enterprises embracing the Internet of Things (IoT) has led to enterprises picking public cloud providers to deal with the surge in storage demands. But at the same time, the relatively new demands of the technology have created a skills gap, according to a report from 451 Research.

451 Research surveyed almost 1,000 enterprise buyers globally and found that the vast majority – at 71 percent – are gathering data from IoT platforms. Most businesses expect their IoT spend to increase by at least a quarter, and 90 percent plan to increase IoT spending to some degree over the following year.

Nearly half of IoT data generated by endpoints is stored and retained, according to 451, which "foreshadows a similar explosion in downstream data storage and analysis".  But a considerable amount of enterprises surveyed – 35 percent – do not have a data retention policy. This is likely to create an opportunity for service providers and vendors, to win contracts on the basis of managing the burst in data.

Public cloud use is gaining traction because of this demand for storage, and although company-owned or leased data centres are the preferred option – at 50 percent of respondents – cloud-based storage was in use among 21 percent of those surveyed.

When asked which of the public clouds their organisations would expect to use to manage the internet of things, the majority were split between Microsoft and Amazon at 55.7 percent and 42.6 percent respectively. Google was at 36.5 percent, VMware at 22.6 percent, and IBM at 19.1 percent, then Oracle, Rackspace, and Verizon.

Analyst at 451 Research Ian Hughes explains that this is likely to be a reflection on the kinds of development environments that these organisations were previously running.

"Traditional Microsoft shops will be eased into the Microsoft developer environment, and those from a more open source development environment might go down the Amazon route," he says.  

One major roadblock to adoption for almost half of all respondents was the perceived security risks surrounding IoT – with 49.7 percent citing security as a concern. Effectively making use of IoT involves connecting and drawing data from as many endpoints as possible, but security is not necessarily baked in to IoT devices – meaning one weak link could compromise a larger network.

Part of this concern about security could be due to the evolution of complex industrial systems into more integrated systems.

"People are aware of potential threats, but there's still a blindness to them," Hughes says. "We've got things like operational technology (OT) – industrial systems that are highly automated, and they have traditionally been locked down, because they didn't need to integrate and talk to the rest of the IT systems. They were air walled off.

"Now, you need to get information from those to run the analytics and improve industrial processes – in that gap between IT and OT there's two different mindsets at work, from an engineering point of view and a software engineering point of view. It's in those gaps that the danger occurs."

The report also found signs of a perceived IoT skills shortage, particularly in security and data analytics. Respondents were split – just over half said that finding qualified staff was not a problem, but 46 percent had difficulties filling the roles.

"It's not clear if this split is because people don't know, or assume that they have the skills and they haven't," Hughes says. "Or, people have really understood the skills they need and realised they haven't got the people they need – maybe this is the IT and OT split again, different expectations from different sides of the fence."

However, 451 believes the skills shortage will begin to close as IoT investments pick up and most organisations are addressing this by training or re-training IT staff in-house.

"It's hard to be an expert in IoT yet because it's still ballooning," Hughes says. "When you're dealing with a multitude of unusual devices and protocols, it's not necessarily the same kind of security professional who was locking down your firewalls and business. It requires more of a programming mind to deal with these things, and to move into data science and understand the tools that are telling you about security anomalies."

As businesses adjust the way they operate to embrace IoT, staff will pick up these on-the-job skills.

"If you suddenly have a rollout of IoT or a completely different system that is now attached, there's a period of time where you have to try to come to terms that those skills will develop, as will those toolsets," Hughes says.

Regardless of any trepidation about IoT deployments, many businesses are having their infrastructure 'organically' transition to IoT – as intelligent sensors and predictive analytics are embedded in IT equipment, including servers, switches and routers.

Over the next two years, 451 Research predicts that the biggest spending in IoT will be in large initiatives – such as smart grids or smart cities, which require a large pool of resources. Supply chain management, warehouse management and automation, and healthcare will also see significant increases in spend over this period.

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Nine of the best enterprise collaboration software tools 2016: Slack, Workplace, Microsoft Teams and more

Enterprise collaboration software is transforming the way colleagues communicate and is becoming an essential business tool.

The world's largest software maker is also probably the biggest provider of enterprise collaboration tools, but Microsoft recently hiked its enterprise cloud prices by 22 percent. Its competitors offer a tempting array of alternatives waiting to challenge for your cash. Here's our pick of the best ones available.

Read next: 11 free collaboration tools and project management applications 2016

1. Best enterprise collaboration software tools: Slack

Best enterprise collaboration software tools: Slack
Image: Slack Technologies

Slack's real-time messaging across an attractive interface and easy integration with familiar applications such as Skype, Google Drive and Twitter makes it a user-friendly choice for workplace communication.

The company recently added video calling to the Mac, Windows and Chrome versions of the service, and now boasts a more integrated experience for customers thanks to deeper integrations with partnership with Google Cloud.

The partnership integrates the Google Drive permission process, document previews, Google Team Drives, and a new bot to manage notifications and comments.

The products costs $6.67 (£5.45) per user per month (pupm) for the "Standard" service and $12.50 (£10.21) for the "Plus" package. Slack is also available in a free trial version, but services such as unlimited message storage and group phone calls are not included.

Read next: Microsoft Teams vs Slack: A comparison between the chat-based workspace programs

2. Best enterprise collaboration software tools: Facebook Workplace

Best enterprise collaboration software tools: Facebook Workplace
Image: Facebook

The social media juggernaut recently made its move from the private sphere into the professional one with the launch of Workplace.

Workplace combines the familiar Facebook interface and functions including Messenger chat and the news feed with new tools including a dashboard with analytics.

Facebook has also added a new collaboration platform to the product to support custom integrations, which allows companies to create their own apps and include integrations with third-party products such as Box and Gmail.

Workplace costs $3 (£2.45) for each of the first 1,000 monthly active users, $2 (£1.63) per employee from 1,001 to 10,000 users and $1 (£0.82) for every additional user.

3. Best enterprise collaboration software tools: Yammer

Best enterprise collaboration software tools: Yammer
Image: Yammer

Microsoft entered the enterprise collaboration market with the £752 million purchase of Yammer in 2012.

Yammer lets companies compile messages, files and updates in a single destination and boosts information sharing through conversation groups. Users can interact in either open public groups or private ones for sharing sensitive information.

Microsoft is merging Yammer with Office 365 Groups and phasing out the Yammer Enterprise subscription, which will no longer be available as a stand-alone subscription to new customers from 1 January 2017.

Current subscribers with an active enrolment will remain covered until their agreement expires. To continue using Yammer beyond the expiration date requires a transition to one of the Office 365 Enterprise plans such as the K1 subscription, which costs $4 (£3.26) pupm and includes additional benefits such as Outlook email. 

4. Best enterprise collaboration software tools: Cisco Spark

Best enterprise collaboration software tools: Cisco Spark
Image: Cisco Spark

The Spark messaging service includes text, voice, video, text, and content sharing options which can all be divided into individual "Rooms" for each separate conversation. It also offers integration with Cisco phones and products and free guest support.

Cisco Spark is now available in a free version that includes unlimited team messaging and in-app calls, any-time screen sharing, up to 5 GB file sharing, integration with up to 10 apps and end-to-end encryption.

The $12 (£9.54) per user per month premium edition adds integration with Exchange, Outlook, corporate directories and an unlimited number of apps. Locking message rooms, admin controls and live support are among the other extra features.

Spark can now be deployed in cloud, on-premises or hybrid services, and lets users find third-party apps that integrate with the product such as Salesforce through Cisco Spark Depot.

5. Best enterprise collaboration software tools: Microsoft Teams

Best enterprise collaboration software tools: Microsoft Teams
© Microsoft

Microsoft launched its Slack rival Teams in November. It calls the new product a "chat-based workspace" within Office 365. Employees can direct message or be grouped together to discuss a topic and share and collaborate on documents.

Unlike the fairly stoic Skype for Business instant messaging platform, Teams comes complete with emojis, gifs and memes. Teams also allows for threaded chats. A common criticism of Slack is that chats can become disorganised, so finding a way to identify chats within chats could be a handy feature.

The advantage of Teams is that it naturally integrates with fellow Office 365 products like Word, Excel, PowerPoint, video conferencing with Skype and all of your files via Sharepoint.

Teams is available in a a beta version in 181 countries and 18 languages for Office 365 Enterprise or Business customers from £3.10 per month until a general release planned for the first quarter of 2017.

6. Best enterprise collaboration software tools: Jive

Best enterprise collaboration software tools: Jive
Image: Jive Software

Jive's interactive intranet software provides real-time communication and collaboration though live activity streams, groups, discussions and blogs.

Documents can be edited and read in real-time by multiple users and interactions assessed with in-built analytics capabilities, and the software integrates with Microsoft Office 365, SharePoint, Salesforce and Google Docs.

Compelling features in the Jive "collaboration hub" include the Recommender Engine that uses machine learning insights to personalise content, an Open Search feature that covers OneDrive storage and Jive communities.

The level of functionality available depends on which package is purchased. Contact the sales team for full details on pricing plans.

7. Best enterprise collaboration software tools: LoopUp

Best enterprise collaboration software tools: LoopUp
Image: LoopUp

London startup LoopUp is becoming the go-to platform for conference calls. Users can see who is speaking in real-time and have no need to dial into the call, while call leaders can mute participants when necessary.

LoopUp promises an intuitive user experience combining easy integration with existing tools such as Outlook and enterprise security.

Recent additions to the remote meetings solution include a revamped user interface and one-click screen sharing across all devices and browsers without the need of any additional downloads.

The product is available in three pricing structures for customers: a "Professional" subscription at £15 per month, a "Power" version at £29 per month, and a pay-as-you-go "Enterprise" option with cost dependent on volume of minutes or a licence fee per month.

8. Best enterprise collaboration software tools: Huddle

Best enterprise collaboration software tools: Huddle
Image: Huddle

File management is one of the big strengths of Huddle. Users can control document approvals, share files, collaborate on content and manage projects on the cloud collaboration platform.

Huddle is know for interoperability, through integration with software such as Outlook, and its emphasis on security, a crucial issue for a service used in government departments in both the UK and USA.

Huddle is at the pricier end of the market, but it does come with an impressive array of features. Prices start at £15 pupm for the "Essential" package, which supports secure file sharing, content collaboration and project management for small teams.

Higher-end options are the enhanced "Plus" and "Premier" editions, which include extra security, customisation and admin controls, and a special version specifically for the government and public sector.

9. Best enterprise collaboration software tools: Salesforce Chatter

Best enterprise collaboration software tools: Salesforce Chatter
Image: Salesforce Chatter

One of the earliest entries in the enterprise collaboration market was Chatter, which Salesforce released in 2010. The mobile-first solution structures discussions around groups, where files, videos and images can be shared, and new members invited.

The service supports integration with third-party or custom apps, and makes recommendations on people, files and information to follow based on the individual user's activity to create personalised feeds and profile pages. Topics pages add an additional method of collecting and presenting relevant content.

Chatter is free for all Salesforce users, and is also available to non-Salesforce users for $15 (£12.25) per user per month.

The price includes the Salesforce content library, the ideas and answers features of Salesforce CRM, read-only access to accounts and contacts, and the Force.com platform.

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Cybersecurity trends 2017: malicious machine learning, state-sponsored attacks, ransomware and malware

Cybersecurity was all over the news in 2016 – whether it was email breaches that compromised the Democrat campaign for the elections, or revelations towards the end of the year that planes were vulnerable to hacking through in-flight entertainment systems.

The British government boasted that it had the capabilities to launch cybersecurity offensives and was committing a huge chunk of its budget to developing these further. Yahoo suffered from an attack that potentially gained access to 1 billion accounts, the largest known breach of all time.

Vendors, hackers, banks, businesses, countries and shadowy state actors all seem locked in a perpetual game of cat and mouse – and highly sophisticated and organised malicious attackers seem to have the upper hand.

According to the experts, here are some of the cybersecurity nightmares organisations will have to wrangle with in 2017.

State-sponsored attacks

2016 saw plenty of allegations about political actors involved in assisting attacks – but the complication is when these are "state-sponsored". A state-sponsored attack could involve the government of any given country simply allowing attacks to occur with their knowledge, but doing nothing to stop them – or it could mean actively encouraging hacking groups or cybercriminals to launch attacks, but indirectly.

To complicate matters further, tracing the origin of most cyber attacks is extremely complicated – for example, the allegations against Russian president Vladimir Putin being involved in the Podesta email leaks, or other alleged interferences in the US election, are extremely difficult to prove.

Read more: Ex-CIA CTO: don't believe everything you hear about hacking

For example, the list of cited evidence in proving that Russia hacked the DNC is somewhat tenuous, according to some reports. 

Adam Vincent, CEO for security company ThreatConnect, believes that a precedent was set in 2016 for the open involvement in state-sponsored cyber-offensive capabilities. He thinks this will spill over into 2017 - and could very well damage any businesses holding sensitive information that could be useful to governments.

"2017 will be a period of unfettered hacking activity," Vincent says. "Organisations with any strategically useful information, whether in the public or the private sector, must prepare themselves to deal with highly sophisticated phishing, infiltration, and data leaking campaigns."

Vincent also believes the British government's £1.9 billion cybersecurity budget announcement signifies a change in how governments publicly relate to cyber threats.

"We will see governments moving to block the negative effects of these attacks more proactively in 2017," Vincent says. "[In the UK] we are likely to see not just a reinforced 'national firewall' of defence mechanisms, but also a redoubled effort in terms of retaliation and retribution. We'll also see more collaboration between public and private organisations, as government bodies and enterprises look to benefit from shared information against mutual adversaries."

"We will begin to move towards a more unified national approach to cybersecurity based on information sharing communities", Vincent says, "rather than a fragmented, secretive, organisation-by-organisation approach."

Kaspersky Labs agrees that attribution will be a central issue to cyber threats in 2017.

"The pursuit of attribution could result in the risk of more criminal dumping infrastructure or proprietary tools on the open market," says Juan Andrés Guerrero-Saade, senior security expert for the global research and analysis team. "Or, opting for open-source and commercial malware – not to mention the widespread use of misdirection, generally known as false flags, to muddy the waters of attribution."

'Internet of Threats'

The things that we typically associate with cybersecurity are changing too – it's no longer just our computers and smartphones or other devices that provide potential access points for an attacker. As cities over the world embrace the internet of things – to create smart cities or other connected infrastructure projects – there are possible access points not just on our devices but in our homes and streets, and it takes just one weak link in a chain to compromise an entire network.

According to Catalin Cosoi, chief security strategist at Bitdefender, 2017 will see a "marked rise" in attacks on the internet of things for both individuals and organisations.

"As penetration of IoT devices in industry grows, so will the threats posed to security by their uncontrolled deployment and use," Cosoi says. "Personal IoT devices will also increasingly get carried across physical and logical security boundaries by employees, compounding the issues."

A particular problem is that many IoT devices are built with affordability in mind rather than with security baked in.

"As the market penetration of smart devices grows, the population of legacy devices which remain unpatched and thus vulnerable 'forever' will only grow," Cosoi explains. "This creates the possibility of crossover threats – as 60 percent of those surveyed keep private files in their PCs or laptops, which share the home network with smart devices."

Data integrity

According to the CTO for data protection at security company Gemalto, Jason Hart, 'data integrity' will continue to be a serious issue for businesses. The premise behind data integrity is that information can be accessed or modified only by authorised users – so a data integrity attack involves manipulating that data for other ends.

"Data integrity attacks are nothing new," Hart says. "But they remain under the radar of businesses who have an ever-increasing reliance on data, and make huge business decisions based on its analysis.

"The first generation of cyberattacks focused on stopping access to the data, which quickly moved on to stealing it," he explains. "Today we're seeing more evidence that the stolen data is being altered before transition, affecting all elements of operations. Data integrity attacks have the power to bring down an entire company – stock markets could be poisoned and collapsed by faulty data, the power grid and other IoT systems could be severely disrupted, and perhaps the greatest danger is that many of these could go undetected for years before the true damage reveals itself."

Machine learning

Intel Security's McAfee Threat Predictions for 2017 (PDF) notes that advances in technology are a neutral tool, and so while incredible developments in emerging technologies like machine learning should be welcomed, increasing accessibility will also make them available to cybercriminals. And for machine learning in particular,

Intel Security's Eric Peterson cites the Business Email Compromise scam – where individuals in companies are targeted through social engineering, and directed to fraudulently transfer money to bank accounts. There have been instances where the attacks have coincided with business travel dates for executives to increase the odds of the scam's success, Peterson says. Combine reams of publicly available data with already-available complex analysis tools and it is entirely possible, the company warns, that criminals could build malicious machine learning algorithms to pick targets more precisely and with greater levels of success.

"Looking to 2017 and beyond, we might even see purveyors of data theft offering 'Target Acquisition as a Service' built on machine learning algorithms," Peterson says. "We expect that the accessibility of machine learning will accelerate and sharpen social engineering attacks in 2017."

Ransomware

One strain of attack organisations have struggled to deal with over the last few years is ransomware – that hackers gain access to a business or individual's servers and encrypt the data. The hackers demand a ransom, typically something affordable enough for it to be less of a headache that an organisation pays, rather than going through the potentially arduous and more expensive processes of recovering the data through infrastructure safeguards.

Most security vendors say that the only way these attacks will stop is when organisations refuse to pay – but it's easy to understand from a company's perspective why coughing up the change might be the more appealing option. There are no guarantees, of course, that they will actually get the data back after the ransoms are paid – and there have been recorded incidents where law enforcement has permanently removed data dumps online, meaning it's lost forever,

Intel Security expects that ransomware will increasingly move into mobile.

"In 2017, we expect that mobile ransomware will continue to grow but the focus of malware authors will change," says Intel Security's Fernando Ruiz. "Because mobile devices are usually backed up to the cloud, the success of direct ransom payments to unlock devices is often limited."

This means that malware authors are likely to combine mobile device locks with other attacks, like credential theft. Android/Svpeng, for example, targeted banking credentials – and in 2017, trojans will probably turn towards mobile devices, mixing up device locks and other ransomware attacks with more typical man in the middle attacks, to steal primary and secondary authentication factors, Ruiz says, enabling access to bank accounts and credit cards.

Next steps

A report issued by Gartner in August 2016 found that there is a tendency to throw money at security – but this does not necessarily boost the effectiveness of an organisation's security.

In 'Identifying the Real Information Security Budget', Gartner found that spending analysis was often imprecise for more mature organisations, and although CISOs might feel compelled to check their budgets against industry standards, each organisation will have very different security needs – and so will define their budgets differently.

Gartner recommends that understanding and managing risk is at the core of delivering a successful security budget – spending might dip or swell depending on these risks, and that is to be expected when the threat landscape is naturally so volatile.

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Top 10 Fitbit tips for hitting your step goals - activity tracker tips and tricks

Activity trackers are great for helping you to get motivated and stay motivated. Whether you use a Fitbit, Jawbone Up Move, Apple Watch or something else, you'll have daily goals, such as a number of steps, miles or calories. See also: Which Fitbit is Best.

As an avid Fitbit user, I compete not only with myself, but also other friends who have Fitbit trackers.

Fitbit One review  |  Fitbit Zip review  |  Fitbit Flex 2 review  |  Fitbit Alta review  |   Fitbit Charge 2 review  |  Fitbit Blaze Review  |  Fitbit Surge review

Top 10 tips to hit your step goal EVERY day

Here are my Top 10 tips for squeezing in those extra steps each day without any major changes to your routine. These work for any activity tracker, not just Fitbits. Also: Fitbit vs Apple watch

1 - If you already walk to work, consider leaving five or 10 minutes earlier so you can extend your route and get closer to your daily step goal.

2 - Always take a lunch break and go for a walk or run. If it's bad weather, maybe you can walk around your office or a local shopping centre instead. Use your lunch hour to get to know new areas, or just go shopping – but not for biscuits...

3 - When taking a toilet break, walk to the one that's furthest away: preferably a few floors up or down if you can.

4 - Aim to get up from your desk at least once an hour - walk to the water cooler. Many activity trackers have alerts that remind you to complete a number of steps every hour (between 9am and 5pm); Fitbit suggest 250 steps each hour as a minimum. Set this alert and move when it tells you to.

5 - Instead of emailing a colleague go and see them in person. This is much better business practice anyway!

6 - Stairs are your friends. Use them instead of the lift or escalator. Trackers (such as the Charge 2 and Blaze) measure how many flights of stairs you climb each day (using a built-in altimeter), and count these towards your daily step goal. You can also set floors climbed as your Main Goal (via the device settings under Account in the Fitbit app) if you want to push yourself harder.

7 - Pace around when waiting for the kettle to boil or talking on the phone.

8 - When waiting for a train don't stand still: walk slowly up and down the platform.

9 - Get competitive. Find friends with activity trackers (it's easier if they use the same system) or compete against yourself. Try to beat your previous best figures, whether that's steps, distance, calories or stairs climbed. Fitbit also now offers challenges you can set between friends. The leaderboard is a real motivator. Fitbit and Withings reward you with milestone awards and badges.

10 - Set tougher, but realistic, goals. Don't stick with the same daily goals month in, month out. Try adding 10 percent more steps each week and see if you can still hit the targets.

How to hit your step goal every day

Activity tracker challenges

Fitbit has added challenges and adventures to its app, and this is by far and away the best motivator to smash your step goal over a day, working week or weekend: there's nothing quite like a bit of friendly competition. 

How to hit your step goal every day

You can also compete against users of different activity trackers via the Stridekick app (iOS and Android) from Matchup, which lets users of Fitbit, Withings, garmin, Misfit, Google Fit, and Jawbone compete against each other over different challenges.

And make more of your tracker by using it alongside other fitness apps. Here's a list of Fitbit-compatible apps such as MyFitnessPal, MapMyRun and RunKeeper.

More activity tracker tips and tricks... and a few cheats

Ok, if you've read this far, you're probably looking for the tricks part of the article. Well, I'm not going to explain how to cheat in order to win, although there are various technically-not-cheating things you can do to boost those steps.

First, it's well known that wrist-worn trackers record more 'steps' because you move your arms even when you're not walking. Fitbits are no exception, and I've seen first hand that you can get around 15 percent more steps simply by switching to a wristband from a clip-on such as the One or Zip. Take up the guitar, and you'll probably see your step count soar!

Here's another 'trick': start doing workouts, either at the gym or at home. Not only is this seriously good for your health, but it will also mean you get more steps. Training can be addictive, so once you're in the habit, it's hard to stop.

When ironing switch the tracker band to your dominant hand's wrist – then you can count boring duties like this as steps if you don't mind cheating a little while doing your chores.

Fitbit Earth badge

If you do wear a wrist-worn tracker, bear in mind you won't be rewarded for lots of steps while pushing a trolley, pushchair or anything else that means you arm isn't swinging as usual. And, for any kind of tracker, it's worth noting that a huge cycle ride will likely be recorded as virtually no exercise at all – or at least not count as the all-valuable steps.

Finally, don't forget that you can add workouts, or other exercise after the fact in most apps. This means that if your battery ran flat, or your just plain forgot to wear your tracker, you should still be able to get the steps back. In the current Fitbit app, for example, go to the day on which you did the activity, tap on Track exercise, then the stopwatch icon in the top-right corner, then on the LOG tab. Now you can enter the details of a walk, run, jog/walk or bike ride. The steps will be estimated and added to your total for that day.

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The Myth of Big Data

Over the last few years, it has become essential for companies to harness the power of ‘Big Data’ to improve customer experience and drive business forward in an increasingly technological world. The e-gaming industry is no exception, and in a heavily competitive market, big players need to become leaders in data analytics to distinguish themselves from the competition.

However, while Big Data has been lauded as one of the technological trends of recent years, in reality the phenomenon of ‘Big Data’ itself is a myth. More important than having lots of data is having the technological infrastructure to analyse and support that data. There’s little value in having thousands of data points if you can’t analyse them quickly enough to provide real value to the business.

Driven by Data

More than other industries, the betting industry has always been inherently data driven. The first to adopt big data in the gambling world were the bookmakers; having as much information as possible on customers etc. is crucial to the business. With the move to online betting, the traditional data warehousing strategies employed by bookmakers were no longer effective. In order to provide the best customer experience and stay on top of their game, the existing data needed to be analysed at much greater speeds.

With today’s dominance of social and mobile activity, staying ahead of the curve is a case of who can crunch their customers’ data at real-time speeds. The massive volumes of structured (transactional), semi-structured (clickstream) and unstructured (social media sentiment) data represent a huge opportunity to deliver quantitative value and a competitive advantage to the companies that can decipher and quickly put new insights into operation.

Dispelling the ‘Big Data’ Myth

There’s a great myth that Big Data is something new, transformative, and exciting. Whilst it is absolutely true that harnessing the power of big data is hugely transformative to the company that gets it right, the data itself isn’t actually new. In the betting industry, as in most industries, all the data points were already available and being recorded.

The difference now is that we have highly sophisticated technological programs and software systems that can support and analyse the data at real-time speeds. The older style OLAP systems, primarily set up for reporting, could never withstand the strain of analysing the amount of data generated in one hour never-mind each second in real-time.

I believe the term ‘Modern Data’ better describes the trend we’ve seen over the past few years. Modern data gives companies the opportunity to interact with customers in real-time using the huge amounts of data that they already have access to. Previously, if you had a batch of data, you would only be able to analyse it and so respond to customers the day after. This meant missing out on opportunities to interact with customers, or even resulted in undesirable customers slipping through the net. With Modern Data, utilising the very latest technological platforms and software systems, industries can analyse data in real-time to personalise customers’ experience and minimise risk.

The Need for Agnostic Technology Platforms

Technology drives Modern Data, but to get the most out of it requires different technological platforms that all work towards one main goal; improving the customers’ experience. Quality products that all offer something unique yet can interoperate together seamlessly to provide the best real-time analysis is essential for getting the most out of Modern Data.

Whilst we try and keep all technological developments in house, time and resource constraints make it more sensible to outsource our real time database requirements! We have to rely on a number of third party companies to help us bring our data sources together and understand which new systems we should implement across the business. We rely heavily on a modern data structure, which provides us with the best environment for analysing and capitalising on the data we have access to.

Modern Data’s Potential

The value in Modern Data is in being able to understand the customer. If you don’t have a solid understanding of your customer, then you can’t monetise any of your data. From our data at BetVictor, we get a much greater understanding of player values, how they interact with the company, and how we need to interact with them, as we know what customers respond to.

Ultimately, it’s about Return on Investment (ROI). Are you effectively acquiring customers? Are you paying too much to get new customers in from the very start? As an example, we probably know that if we pay £150 from a certain acquisition source, then it is probably too much for us to get a quick ROI on that spend. Understanding your data gives you the ability to spot opportunities that others may miss.

Another important opportunity that modern data presents is the ability to change marketing strategies very quickly to fit in with changing budgets. As companies start to learn more about their customer’s behaviour and how they interact, they can begin to see how best to invest bonuses for customers and tailor experiences to ensure continued customer retention.

Modern data enables businesses to target customers in real-time across multi-platforms with offers directly in line with their personal historic behaviours. Through analysing historic data, companies can work out what the needs of the customer are and thereby personalise their experience across all platforms. The technology that you choose can turn a ‘Big Data’ problem into a manageable set of processes that enable you to interpret and act upon customer data in near real-time.

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