Best Christmas TV ads 2016 and ever: Sainsbury's, M&S and John Lewis xmas ads expected this week

9:30 PM |

It's that time of year again when the UK's biggest retailers do battle to see who can come up with the best Christmas TV ad. It's a title John Lewis has held for many years, though it's increasingly seeing some stiff competition from the likes of Sainsbury's and M&S - and all three are expected to debut their 2016 xmas ads this week!

For those of you thinking it's a little early to be celebrating Christmas, Bah Humbug to you! We love Christmas and nothing says Christmas quite like heartwarming ads from companies wanting to get their mitts on our hard-earned cash. Below we've rounded up some of the best Christmas TV ads from recent years, starting with the best of last year, and we'll be adding to our list over the next few weeks as retailers announce their 2016 Christmas TV ads.

Best Christmas TV ads 2016

Rumour has it the Sainsbury's Christmas ad will be out this Thursday (3rd November), with John Lewis' xmas ad expected on Friday (4th November). This is also traditionally the week we see the M&S Christmas ad. Come back later this week to watch them in all their glory.

Best Christmas TV ads 2015

As you'll see from our poll below, John Lewis took the title for best TV advert for Christmas 2015. But there were some great entries from the likes of Sainsbury's, Aldi, PayPal, British Gas, Waitrose, Lidl, Cadbury's and Debenhams.

Sainsbury's Christmas TV ad 2015: Mog’s Christmas Calamity

Visit Sainsbury's

John Lewis Christmas TV ad 2015: #ManOnTheMoon

Visit John Lewis

Aldi Christmas TV ad 2015: Telescope

Visit Aldi

PayPal Christmas TV ad 2015: No presents

Visit PayPal

Waitrose Christmas TV ad 2015: What Makes Your Christmas?

Visit Waitrose

British Gas Christmas TV ad 2015

Visit British Gas

Lidl Christmas TV ad 2015: School of Christmas

Visit Lidl

Cadbury Christmas TV ad 2015: Advent Calendar

Visit Cadbury

Debenhams Christmas TV ad 2015: #foundit

Visit Debenhams

Best Christmas TV ads ever

We've also rounded up what we think are the best Christmas TV ads ever to whet your appetite for this year's offerings from the likes of John Lewis, Sainsbury's and the rest - which we will add to this page as and when they launch.