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Best Christmas ads 2016 and ever: Sainsbury's, M&S and John Lewis xmas ads expected soon

It's that time of year again when the UK's biggest retailers do battle to see who can come up with the best Christmas TV ad. It's a title John Lewis has held for many years, though it's increasingly seeing some stiff competition from the likes of Sainsbury's and M&S - and all three are expected to debut their 2016 xmas ads in the next couple of weeks!

For those of you thinking it's a little early to be celebrating Christmas, Bah Humbug to you! We love Christmas and nothing says Christmas quite like heartwarming ads from companies wanting to get their mitts on our hard-earned cash. Below we've rounded up some of the best Christmas TV ads from recent decades, and we'll be adding to our list over the next few weeks as retailers announce their 2016 Christmas TV ads - there are a few already.

Best Christmas TV ads 2016

Rumour has it the Sainsbury's Christmas ad will be out this Thursday (3rd November), with John Lewis' xmas ad expected on Friday (4th November). This is also traditionally the week we see the M&S Christmas ad. Come back later this week to watch them in all their glory. They haven't arrived yet but as soon as they do we'll ad them here.

John Lewis Christmas ad 2016: Fake video goes viral

Now the below video isn't this year's John Lewis commercial but the video has gone viral. It's a student's A-Level coursework and his attempt at creating a similar style advert to go along with an essay.

Very Christmas ad 2016: Get more out of giving

TK Maxx Christmas ad 2016: The sing-song

Argos Christmas ad 2016: Yetis

Bell's Christmas ad 2016: #WhatTheBells

Littlewoods Christmas ad 2016: The Christmas Walk

Best Christmas TV ads ever

We've also rounded up what we think are the best Christmas TV ads ever to whet your appetite for this year's offerings from the likes of John Lewis, Sainsbury's and the rest - which we will add to this page as and when they launch.

Coca-Cola Christmas TV ad: Holidays are coming

John Lewis Christmas TV ad 2011: A Long Wait

Iron-Bru Christmas TV ad 2006: Snowman

Yellow Pages Christmas TV ad 1992: Mistletoe

Quality Street Christmas TV ad 1992: Magic Moments

John Lewis Christmas TV Advert 2013:  The Bear and the Hare

Sainsbury's Christmas TV Advert 2014: Christmas is for sharing

Debenhams Christmas TV Advert 2014: Found it

Waitrose Christmas TV Advert 2014: The gingerbread stall

Marks & Spencer Christmas TV Advert 2014: Follow the fairies

Boots Christmas Advert 2014: Special because

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