I love beer and I love design. So I am very fortunate to have worked extensively in the beer and spirits category at Coley Porter Bell.
My passion for beer isn't just about drinking it, as I also brew my own. I started with kits (which have massively improved since the ones my Dad brewed from Boots the Chemist in the 70s). I then advanced to extract brewing and more recently all-grain brewing.
In short, I brew my own beer, I am a designer who wears a beard... so here are my top five beer labels.
I just love this label; it's a true American classic, an un-designed kind of design.
San Francisco's Liberty ale was created to mark the bicentenary of Paul Revere's historic ride to warn Congress the British Army was coming. Originally designed 40 years ago by Jim Stitt the design has changed little.
Some muted colours with the addition of the Anchor trademark are the most notable changes, but its soul is still truly intact.
It's a historic label for a historic beer. Full of craft and detail just like the product. And it's got an American Eagle on it.
2014 saw the 27th anniversary in the UK for this label campaign from Beck's. These bottles showcase original designs from both emerging and established artists including Andy Warhol, Jeff Koons, Damien Hirst, Yoko Ono, MIA and Kid Cud.
Each summer I eagerly await the release of their latest designs and the pending debate in our studio to who has the best label from that year. The latest studio winner being singer, songwriter Aloe Blacc with a design featuring his trademark bow-tie and glasses.
Fun and fresh limited editions are a great way for established brands to show some creative flair without damaging established brand equity.
0 comments:
Post a Comment