Always think about function as well as form. There’s no point finding a typeface that ticks the creative boxes, testing it and wowing your client with it, only to discover that it won’t actually work for the project because it lacks key technical features. Consider these from the start.
Type should be in your consciousness, not something you only think about when you need to use it. Try following some foundries on social networking sites, read typography blogs or simply keep your eyes peeled for good and bad examples of type you see out in the world. The more you notice, the more you’ll know. Also check out our post Typography Twitter accounts you must follow.
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